Post production:
Post production is what is added after the filming stage is completed.
Parallel sound:
Music that matches what you see in the film.
Contrapuntal sound:
Sound that opposes what you see in the film.
Sound bridge:
When the music from one scene goes into the next scene.
Ambient sound:
Sound that you expect to hear in a location. For example, traffic.
Foley sound:
Everyday sounds that are added to a certain clip.
Tuesday 22 October 2013
Sunday 20 October 2013
How is 50 cent represented?
50 Cent is represented in this image of his album cover as being an urban gangster. The signifier's is the graffiti text and the clothes he is wearing. Firstly, the graffiti text shows the audience that 50 Cent is influenced by urban culture. The graffiti represents 50 Cent as being a an artist and shows that he is a creative person. This links to his occupation as a rapper as this connotes that his lyrics are creative and he is an artist in the music world. The word in the graffiti text says: The Massacre. This connotes that 50 Cent is maybe a bad person and a thug. The word 'massacre' suggests death and slaughter. This represents 50 Cent as a being a harmful and violent character.
Secondly, 50 Cent is represented as an urban gangster is through the clothes he is wearing. 50 Cent is wearing all black clothes which can connote that he is a dark character or maybe an bad person, as the colour black represents death. This can link to his status as a person or his status as a gangster and his authority, that if you mess with him it will lead to bad things. 50 Cent is wearing a hat with the writing saying: G-UNIT. This connotes that 50 Cent is part of a gang or crew suggested by the word: unit. This represents him as being an urban gangster as caps or hats and gangs are common associated with this culture. 50 Cent is also wearing gloves which can represent he is ready to fight or work out. This represents his authority and status as a urban gangster as he has to be powerful and strong so people are intimidated by him. 50 Cent is also wearing no top. This connotes to the the audience that he wants to show off his muscles and structure.The black sketches around his body also emphasis his muscles and also connotes he is a creative and urban character. The way 50 Cent is standing is effective as he looks dominant as the camera is looking up at him suggesting he has a high hierarchy. This represents his power and authority as a person and rapper. Finally, his chain. 50 Cents chain is a Christian cross which represents him as a religious person. On the other hand , this is a binary opposite to the parental advisory, explicit content sign at the bottom of the album cover. The Christian cross suggest that 50 Cent is a good person, however the sign suggest that he uses explicit content such as bad language, which can connote that he is not all good and has a rude side to him.
Overall, 50 Cent is represented in this image of his album cover as being an urban gangster, a creative person and a powerful and dominant person, through the graffiti text, the clothes he is wearing and his structure.
Overall, 50 Cent is represented in this image of his album cover as being an urban gangster, a creative person and a powerful and dominant person, through the graffiti text, the clothes he is wearing and his structure.
Friday 18 October 2013
The Effect model
The effect model consists of three main aspects: Desensitisation, Catharsis and Imitation.
Desensitisation:
The audience have become used to seeing certain scenes such as violence in media and do not become effected or offended by what they now see.
Catharsis:
Catharsis is the process in media that causes the audience to feel better about their own life's. For example, soap operas make the audience feel better about their life's as the stories in the soap opera are considered major problems or issues. This makes the audience feel better about their own life's as they know their own life is better than what they are watching in the programme.
Imitation:
Imitation is the audience, mainly children, coping what they see in the media. Such as violence.
Desensitisation:
The audience have become used to seeing certain scenes such as violence in media and do not become effected or offended by what they now see.
Catharsis:
Catharsis is the process in media that causes the audience to feel better about their own life's. For example, soap operas make the audience feel better about their life's as the stories in the soap opera are considered major problems or issues. This makes the audience feel better about their own life's as they know their own life is better than what they are watching in the programme.
Imitation:
Imitation is the audience, mainly children, coping what they see in the media. Such as violence.
Censorship
Censorship is used within media so that the mass audience is not provided with explicit content. Such as: violence, sexual scenes, drug use, crime and rude language.
Friday 11 October 2013
How far do you agree with the comment that mass audiences are still passive recipients of media texts?
Firstly what is a 'passive audience'?
A passive audience is an audience that does not actively engage with the media text. A passive audience unconsciously learns from the media.
I believe that mass audiences are still passive recipients of media text as the audience are constantly being told or injected with thoughts and ideas that we should believe. The audience do not realise they have these different thoughts and ideas as the media has told us to believe and we have become desensitised to certain subject matters. This means that the audience do not get effected by certain aspects we see on television or in magazines. Such as, violence. The audience have gotten used to the scene of violence and fighting, that they do not get effected or offended by it. On the other hand this was extremely different in the 1920's.
The Hays code:
In the 1920's they had stricter views on showing different content and certain things were forbidden to be shown. Certain aspects were considered not to be suitable for film audiences. Such as: White slavery, ridicule of the clergy, scenes of childbirth, misusing the American flag, using word such as Christ, Lord and God in a rude way and even showing a woman's leg above the knee was considered unsuitable for the audiences. If these scenes had been shown in the 1920's it would offend the audiences and may have causes conflict. This shows how media has transformed and changed over time as in modern day these examples are considered suitable and the audience are not effected by the scenes they see. This suggests that the mass audiences are still passive recipients of media text as they believe these scenes are ok to watch as the media has shown them or told them.
In modern day, genders have been represented in media to look in a certain way. For example, men have been represented to have six packs and muscles and women are represented to be slim and have large breasts. Both genders have been made to think that to have these qualities is the way they should be. This is why i believe that mass audiences today are still passive recipients of media texts.
Overall, I strongly agree with the comment that mass audiences are still passive recipients of media texts as the media has presented and injected them with different information to believe.
A passive audience is an audience that does not actively engage with the media text. A passive audience unconsciously learns from the media.
I believe that mass audiences are still passive recipients of media text as the audience are constantly being told or injected with thoughts and ideas that we should believe. The audience do not realise they have these different thoughts and ideas as the media has told us to believe and we have become desensitised to certain subject matters. This means that the audience do not get effected by certain aspects we see on television or in magazines. Such as, violence. The audience have gotten used to the scene of violence and fighting, that they do not get effected or offended by it. On the other hand this was extremely different in the 1920's.
The Hays code:
In the 1920's they had stricter views on showing different content and certain things were forbidden to be shown. Certain aspects were considered not to be suitable for film audiences. Such as: White slavery, ridicule of the clergy, scenes of childbirth, misusing the American flag, using word such as Christ, Lord and God in a rude way and even showing a woman's leg above the knee was considered unsuitable for the audiences. If these scenes had been shown in the 1920's it would offend the audiences and may have causes conflict. This shows how media has transformed and changed over time as in modern day these examples are considered suitable and the audience are not effected by the scenes they see. This suggests that the mass audiences are still passive recipients of media text as they believe these scenes are ok to watch as the media has shown them or told them.
In modern day, genders have been represented in media to look in a certain way. For example, men have been represented to have six packs and muscles and women are represented to be slim and have large breasts. Both genders have been made to think that to have these qualities is the way they should be. This is why i believe that mass audiences today are still passive recipients of media texts.
Overall, I strongly agree with the comment that mass audiences are still passive recipients of media texts as the media has presented and injected them with different information to believe.
Monday 7 October 2013
Audience Theory
Target market - who the media text is aim at.
Audience is split into different sections:
Uses and Gratifications:
Audience is split into different sections:
- Age
- Gender
- Experiences
- Race/Cultural background
- Hobbies and Interests
- Class (upper and lower)
- Regional identity
- Disability
Primary and Secondary tertiary:
Primary = engaging with the media e.g radio listening to music.
secondary = Kind of listening to the music and taking less notice
Tertiary = You know its there but don't engage with it or tless concentrated on it.
Active Audience = Actually listening to it (engaging)
Passive Audience = Don't take notice of it (not engaged)
There are three main theories of audience that we can apply to help us come to be a better understanding about the relationship between texts and audience:
The Effects Model:
- Immitation - copy what you see.
- Catharsis - Soap Operas, makes the audience feel better about their own live through narrative.
- Desentisation - Doesn't effect the audience as they are used to seeing certain things such as violence on TV.
Uses and Gratifications:
- Personal identity - how we live decides are personality and identity (The clothes we where).
- Surveillance - Learning about the world we live in and what going on around us.
- Pleasure - Entertainment and satisfaction.
- Diversion/escapism - Get lost in the media and forgetting about everyday live.
Signs
Sign = A symbol which shows a meaning or instruction.
Signifier = The object itself.
Signified = what something represents.
Polysemic = Refers to the capacity of all signs, to be 'many signed' i.e. to have more than one meaning.
Connote = The interpreted meaning of a sign.
Denote = the literal meaning of a sign.
Symbolic = Those which are learnt.
Indexical = Those which work through a casual link. i.e smoke as an index of fire.
Structuralism = Meaning is only created by knowing what it is not.
How Concepts link together in media
Genre is the main focus and significant concept in media. Genre relates to everything in media and constructs the outcome of different concepts. For example, genre constructs the mise-en-scene of a film. A horror genre would have a dark setting, with a haunted house etc...This is a typical horror mise-en-scene which the genre constructs. Therefore showing that genre links with the concept of mise-en-scene in media.
The mise-en-scene constructed by the specific genre will then construct the representation of the characters. For example, a character with a sports car and a big house presents the character as being wealthy and rich. It could also suggest stereo typically that they are spoilt and ungrateful for what they have. It also shows the regional identity of a character. such as a character with wealth or royalty will suggest they are from a high class area.
The genre of the film will also construct the sound used in the film scenes. For example: a action movie will have a fast paced or tempo to the music. This is an convention of an action movie and is commonly used in chase or fighting scenes.
Genre may also effect which narrative theory the story is based upon. For example, Proop's narrative theory consists of the characters telling the story and creating the narrative. Therefore , the genre could be an adventure or action film, as the characters explain the narrative along the way to their goal.
Finally, genre can link to the different camera angles that have been used in the scenes of the film. For example, a horror film would have more close-ups to show the frightened facial expressions of the different characters. Whereas, an action movie would have more mid/long-shots to show a fighting or chase scene.
Overall, all concepts in media link back to genres. Genre is the main focus and creates or constructs the other concepts in media in a movie or tv programme
The mise-en-scene constructed by the specific genre will then construct the representation of the characters. For example, a character with a sports car and a big house presents the character as being wealthy and rich. It could also suggest stereo typically that they are spoilt and ungrateful for what they have. It also shows the regional identity of a character. such as a character with wealth or royalty will suggest they are from a high class area.
The genre of the film will also construct the sound used in the film scenes. For example: a action movie will have a fast paced or tempo to the music. This is an convention of an action movie and is commonly used in chase or fighting scenes.
Genre may also effect which narrative theory the story is based upon. For example, Proop's narrative theory consists of the characters telling the story and creating the narrative. Therefore , the genre could be an adventure or action film, as the characters explain the narrative along the way to their goal.
Finally, genre can link to the different camera angles that have been used in the scenes of the film. For example, a horror film would have more close-ups to show the frightened facial expressions of the different characters. Whereas, an action movie would have more mid/long-shots to show a fighting or chase scene.
Overall, all concepts in media link back to genres. Genre is the main focus and creates or constructs the other concepts in media in a movie or tv programme
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