The Effect model

The effect model consists of three main aspects: Desensitisation, Catharsis and Imitation.

Desensitisation: 
The audience have become used to seeing certain scenes such as violence in media and do not become effected or offended by what they now see.

Catharsis:
Catharsis is the process in media that causes the audience to feel better about their own life's. For example, soap operas make the audience feel better about their life's as the stories in the soap opera are considered major problems or issues. This makes the audience feel better about their own life's as they know their own life is better than what they are watching in the programme. 

Imitation:
Imitation is the audience, mainly children, coping what they see in the media. Such as violence.