Continuity Task - Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
I think that our continuity task uses many features and conventions of real media products within the camera work and the editing. I personally belief that our continuity task looks professional however, there are some aspects which could be developed or changed to improve it overall. In some aspects of our task our camera techniques used within real media products which helps to achieve a high standard and helps to enhance our media product.

How does your media product represent particular social groups?
Our media product represents social groups, such as teenagers in a negative way due to the issues they face in the clip. Teenagers are represented to talk about issues involved with their friends and hot topics that are spread around school. It can suggest that teenagers are represented in a negative way, as they talk behind their friends back and therefore teenagers cannot be trusted.Teenagers are also represented to have relationship problems. This is presented in our clip with an argument and the girl being annoyed with the boy. 

What kind of media institution might distribute your media product and why?
If our media product was produced and made for distribution, I think it would be distributed as a short film which could be shown to teenagers about the risks of giving out personal information which could help them realise the dangers and consequence of their actions. It would be used as an example and would teach teenagers to become safe with personal information. 

Who would be the audience for your media product?
Our audience for our media product would be teenagers. This is because they will be able to relate to the subjects and issues the see in the clip. They will also be able to relate with the characters as they are the same or similar age.

How did you attract/address your audience?
Our audience is addressed using the characters and topic in our media product. Our characters are at a similar and same age to our audience which helps them relate to the topics and issues they face as a teenager and social life. The audience can relate to the media through direct address as they feel they are part of the media and have a bond with the characters and topics they see within the media product. 

What have you learnt about technologies from the process of constructing this product?
During the filming and editing stages of our task I have learnt a lot about the techniques and technology that we used. In the filming stage I learnt about the camera and what techniques were best for our different shots and to achieve different aspects. In the editing stage I learnt about Adobe Premier and how our group can use this to develop and edit our clip to produce a professional looking final cut.