Audience Theory

Target market - who the media text is aim at.

Audience is split into different sections:

• Age
• Gender
• Experiences
• Race/Cultural background
• Hobbies and Interests
• Class (upper and lower)
• Regional identity
• Disability 

Primary and Secondary tertiary:

Primary = engaging with the media e.g radio listening to music.

secondary = Kind of listening to the music and taking less notice

Tertiary = You know its there but don't engage with it or tless concentrated on it.

Active Audience = Actually listening to it (engaging)

Passive Audience = Don't take notice of it (not engaged)

There are three main theories of audience that we can apply to help us come to be a better understanding about the relationship between texts and audience:

The Effects Model:

• Immitation - copy what you see.
• Catharsis - Soap Operas, makes the audience feel better about their own live through narrative.
• Desentisation - Doesn't effect the audience as they are used to seeing certain things such as violence on TV.

Uses and Gratifications:

• Personal identity - how we live decides are personality and identity (The clothes we where).
• Surveillance - Learning about the world we live in and what going on around us.
• Pleasure - Entertainment and satisfaction.
• Diversion/escapism - Get lost in the media and forgetting about everyday live.