Signifier = The object itself.
Signified = what something represents.
Polysemic = Refers to the capacity of all signs, to be 'many signed' i.e. to have more than one meaning.
Connote = The interpreted meaning of a sign.
Denote = the literal meaning of a sign.
Symbolic = Those which are learnt.
Indexical = Those which work through a casual link. i.e smoke as an index of fire.
Structuralism = Meaning is only created by knowing what it is not.
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